The second most popular conversation topic following the Super Bowl, next to the final score, is the Super Bowl Commercials. If fans stayed up and watched the game past overtime, then they, along with millions of others, saw an ad that featured the Light City Baltimore Event. For the second year in a row, Kaiser Permanente is sponsoring Light City Baltimore, March 31-April 8.
Click here to watch the 2017 Light City Super Bowl Advertisement.
What is Light City?
Launched by the Baltimore Office of Promotion & The Arts in 2016, Light City Baltimore is the first large-scale, international light festival in the United States. In its first year, Light City welcomed more than 400,000 people over seven nights.
Light City is a free festival that transforms Baltimore with large-scale light installations, performances, music and innovation. Central to Light City is the BGE Light Art Walk along Baltimore’s Inner Harbor, featuring more than 50 attractions including illuminated sculptures, projections, interactive technologies, performances, concerts, food vendors and a children’s area.
Light City’s innovation programming, Labs@LightCity generates an ecosystem of ideas and learning during the day – while lights, performances and live music to re-imagine Baltimore at night.