Kaiser Permanente of the Mid-Atlantic States’ Creative + Editorial Services team was recently honored with 10 awards in 7 different categories at the 34th Annual Healthcare Advertising Awards. The entries the team submitted, which were reviewed by a national panel of judges, were among almost 4,000 received for consideration. The total number of submissions made the awards the largest health care advertising awards competition in the country.
Entries were judged on their creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
The list of winning submissions is below, along with the account teams who managed the projects supported by the award-winning creative.
GOLD: HPV Immunization Campaign Poster
Project leads: Caitlin Rossi and Severa Lynch
GOLD: New Member Campaign Imprinted Materials
Project leads: Caitlin Rossi and Severa Lynch
GOLD: Maternity Brochure Patient Handbook
Project leads: Caitlin Rossi and Severa Lynch
BRONZE: Mail Order Pharmacy Imprinted Materials – Mr. Pill
Project leads: Caitlin Rossi and Severa Lynch
BRONZE: Diabetes Wellness Day Suite/Special Event
Project leads: Jane Edwards,Vicki Younes, and Natalie Fielman
BRONZE: Todos Supermarket Health Promotion
Project leads: Yared Benyam and Jill Sacks
MERIT: KP Meds App Poster
Project lead: Denise Russo
MERIT: Diabetes Wellness Day Social Media
Project leads: Jane Edwards, Vicki Younes, Natalie Fielman, and Scott Lusk
MERIT: Kaiser Permanente Videos (Three videos):
Video Visits video; project lead: Denise Russo
Breast Cancer Survivor Heidi Hayes – Clinical Excellence video; project lead: Severa Lynch
Dr. Pfaffenroth discusses the benefits of treating cancer at Kaiser Permanente – Clinical Excellence video; project lead: Severa Lynch
MERIT: Light City Teen Scholars Gala Special Event
Project leads: Vicki Younes and Natalie Fielman
The awards were sponsored by Healthcare Marketing Report, which is published by HMR Publications. HMR Publications is a recognized resource for information and articles about marketing and advertising in the health care industry.
