New Thrive Ad Captures Momentous Journey to Parenthood


Joy and fear … excitement and worry … the road to parenthood is filled with emotional peaks and valleys.

The newest television ad in the 2016 Thrive Campaign captures that journey while reassuring expecting parents that they’re in good hands at Kaiser Permanente. Named “Rob & Carol,” the commercial follows a first-time mom and dad as they encounter everything from sonograms to breast pumps — and finally cradle their newborn child. The ad launches Tuesday, September 6 and will air in both English and Spanish.

Share, like, and spread the word

Please take a moment to view “Rob & Carol” and learn more about the 2016 Thrive Campaign. We encourage you to share the commercials with your friends and family, both in conversation and on social media.

For additional information on Kaiser Permanente’s maternity care visit our maternity care website at

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